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	<title>Comments on: Sports and sponsorship going too far?</title>
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	<link>http://www.parisbeaverbanks.com/2009/03/31/sports-and-sponsorship-going-too-far/</link>
	<description>The fluff must go somewhere</description>
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		<title>By: Cheesey Poo</title>
		<link>http://www.parisbeaverbanks.com/2009/03/31/sports-and-sponsorship-going-too-far/comment-page-1/#comment-16198</link>
		<dc:creator>Cheesey Poo</dc:creator>
		<pubDate>Tue, 31 Mar 2009 14:37:28 +0000</pubDate>
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		<description>The Premier League is actually the *Barclays* Premier League, so there&#039;s one more trophy gone commercial.  The funniest I&#039;ve ever heard of was the Pura Milk Cup, a cricketing trophy in Aust (I think).  Sounded a like a sippy cup you buy for babies who are moving from bottle to cup!</description>
		<content:encoded><![CDATA[<p>The Premier League is actually the *Barclays* Premier League, so there&#8217;s one more trophy gone commercial.  The funniest I&#8217;ve ever heard of was the Pura Milk Cup, a cricketing trophy in Aust (I think).  Sounded a like a sippy cup you buy for babies who are moving from bottle to cup!</p>
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